Advertising and Target Audience Free Samples †MyAssignmenthelp.com

Question: Discuss about the Advertising and Target Audience. Answer: Market research and target audience The survey of the product shows that the product is popular among the younger generation who are more active. The target audience for the organization are active people but the age group 25-40 shows that 27% are aware of the product. Thus, the organization will have to make sure that they use market penetration to make their product more popular. The product is more popular among the male consumers than the female consumers are, so the organization will have to target the women. There are women who are active and want to stay fit so the product will have to be made appealing for them (Wang et al. 2017). Half of the survey population that are unaware of the product and have not used it and the organization will have to online marketing strategy, which will be able to reach a wide area of the consumers. However, it will be feasible for the organization to target the consumers ranging from the age of 15-24 as they are the most active people and the cost ofmarketing after this set of aud ience will be less. The online marketing will be enough as the usage of the online media for these consumers is high. The target audience for the organization are the people who try to stay fit and active between the age group of 15-24. Thus, the organization will have to make sure that use of the traditional media is done in an effective way. The use of hoardings in front of the gymnasiums and health centres will reach the customers in a a better way (Petrovski and Pestana 2017). However, the use of the social media for promoting new products will be a better way of reaching the target audience as the information spreads at a faster rate in the online medium. Marketing objectives The marketing objectives of the organization are as follows: To increase the awareness of the product among the consumers between the age of 15-24 by at least 15 % To make improvements in the overall sales of the products which in turn will increase the net profit of the organization To make use of the social media to provide the information to the target consumers To improve the awareness of the product among female consumers To make proper use of the marketing strategies to fulfil the goals and objectives of the stakeholders References Wang, C.L., Wang, C.L., He, J., He, J., Barnes, B.R. and Barnes, B.R., 2017. Brand management and consumer experience in emerging markets: directions for future research.International Marketing Review,34(4), pp.458-462. Petrovski, D. and Pestana, J.P., 2017. The Importance of Target Audience Selection for Kano Model Effectiveness: A Case Study of Klarna Group.